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Premium businesses don’t build a brand,
they tell their story.
WHAT WE OFFER
Strategic, disruptive insights
Briggs Consulting (BC) helps businesses and ministries seeking new paths, new expressions and new ideas. Our typical client is hardly typical, but they do share the contradiction of feeling both restless and stuck. Yesterday’s smooth operation has become an inflexible, uninspiring box they can’t think their way out of. No matter their business plan’s previous effectiveness or profitability, the status quo has likely become an albatross around their neck due to tunnel vision and operational entropy. ROI is dwindling. Morale is tanking. Having navigated the perils of flattening market dynamics, they know that incremental improvement is no longer a safe hedge against margin loss and dwindling market share.
[ The ideal BC client in this scenario understands that while change equals risk, stasis is riskier still ]
“A strong organization rooted in unmovable values should be lauded for its character, yet it can still go extinct. To survive, it must also be nimble in how it responds to challenges, and even disruptive when faced with stagnation. Doing the same thing better will rarely benefit a thing the future is preparing to obsolete, no matter how dynamic it once was. Ask Kodak.” — Dean Briggs
Immersive, narrative branding
Through Briggs Consulting, Dean has challenged businesses and ministries on four continents to embrace the prophetic power of their own mission with narrative-based branding, product innovation and organizational renewal. Dean helps clients shift their audience from relatively uninvested consumers to enthusiastic owners of a shared story through finding the throbbing heart of a company in its history and vision, then crafting a narrative that invites customers to share the journey.
[ The ideal BC client in this scenario is frustrated by last gen marketing tactics and tropes. They are ready to alter corporate messaging to compete on the terms required by a modern demographic that is media-savvy, tribal-oriented, mission-sensitive, spiritually-hungry, and narratively motivated ]
“A business exists to sell something. Whatever your product, your business exists to sell that product. A good business will add compelling value, while a great businesses goes further to build a trusted brand. But none of these can touch the attraction and loyalty potential of a premium business that knows how to turn its history and vision into story.” — Dean Briggs
SUMMARY: With a track record for fostering innovative ideas and fresh vision, Briggs Consulting helps the C-Suite advance organizational health by (re)aligning to clearer, more dynamically articulated strategic goals. While ninety percent of institutional knowledge resides at the top, it also gets stuck there. The keys you seek are likely already on your own team. BC helps tap into the latent creativity and problem-solving instincts of your top talent using out-of-the-box inquiry and lateral thinking.
“With a background at a corporate consulting agency, I’ve sat in many strategy sessions, written strategic documents and watched high-level executives and partners work through these types of meetings. I’ve never seen anyone lead a large group through such a methodical but powerful series of sessions. Each session built upon the other, as Dean took us through a process that left me feeling emotionally and spiritually changed. Rather than quickly creating a traditional action plan, Dean allowed the group to unpack the underlying issues as we move toward defining our necessary future, a concept that is new to me, and that he masterfully taught. I left encouraged and excited for our future.
– Kristen O’Coin, Marquise Construction Inc. (Canada)
“During our Leaders’ Conference in Webuye, our network was powerfully impacted by Dean. He is a teacher and trainer with a strong mentoring ability. We were all transformed.”
– Bishop Jonathan Mudenyo, The Lord’s Ministries (Kenya)
“Our ministry organization was at a crossroads, and my leadership team had for some time been grappling with an intuitively felt, yet poorly defined sense of what was at stake and how to move forward. We brought in Dean to help us. In just four extended sessions of high level interaction, he gave us new language, clear ideas and helpful visualization that addressed multiple dilemmas and areas of corporate malaise that we had not yet been able to articulate, much less resolve. What I was most impressed with was that he did not bring textbook consulting formulas, clever buzzwords and rote answers, but instead cultivated a conversation that actually extracted new thinking, new ideas and bold answers that began to emerge from our own leadership team and staff of about 600. It was remarkable how Dean helped us answer our own questions in a way that made everyone in the room feel energized to embrace and create the next chapter in our collective mission. More than giving us strategic or even prophetic direction, Dean helped us rediscover our story. I highly recommend his services — tireless zeal, excellent people skills and ideas presented with genuine humility. I have seen him do this with others—he’ll move you forward.”
– Mike Bickle, Director, International House of Prayer (USA)
“When Dean first came to our organization’s newly formed Steering Committee on the cusp of a major undertaking in the nation of Canada, he faced several considerable challenges, not the least of which was the unformed nature of our mission, an extremely tight timeline to accomplish a national initiative, and also the intensity and diversity of personalities and convictions in a room filled with national leaders. Dean did a remarkable job, under a fair bit of stress, of helping us coalesce as a team, strategize and frame our vision, and then help us craft dynamic language that not only told our story well, but created authentic buy-in that recruited them into that vision. A national movement was born. Dean’s ongoing input has been invaluable. We couldn’t have done this without him.”
– Art Lucier, Harvest Ministries (Canada)
“I have zero issues following Dean’s lead, because he is first and foremost a servant leader that profoundly cares for others.”
– Richard Moore, president, TCC (Brazil)
